SIX FREE THINGS TO DO THIS MONTH TO UPLEVEL YOUR FIRM MARKETING
1. Leverage Social Media Platforms
Social media is a powerful, FREE tool for law firms to build their brand and connect with potential clients. Start by optimizing your profiles on platforms like LinkedIn, Instagram, and Facebook. Share insightful content related to your legal expertise, such as blog posts, case outcomes/verdicts, and new developments in the law. Engage with your audience by responding to comments and participating in relevant discussions. This not only enhances your firm’s visibility but also establishes you/your associates as thought leaders in your practice areas.
2. Create Valuable Content
Develop informative content such as blog posts, articles, or videos that address common legal issues and demonstrate your firm's knowledge and personality, attracting potential clients and positioning your firm as a reliable source.
3. Solicit Client Reviews and Testimonials
Positive client reviews and testimonials are influential in attracting new clients. Encourage satisfied clients to leave feedback on your website and social media pages, as well as on platforms like Google and Yelp. This not only improves your firm’s online presence but also boosts credibility and trust among potential clients. Be sure to capture and save ALL reviews you receive on online platforms (in to a Word or Google doc) in case the platform changes its policies or implodes.
4. Claim (or Update) Your Avvo Profile
Avvo, a prominent legal directory, offers a platform where lawyers can be reviewed and rated. Ensure your profile is claimed, accurate, and up-to-date. This enhances your visibility to potential clients who rely on Avvo for selecting legal representation. Avvo ranks very high in Google searches.
5. Refresh Your Professional Headshots
Updating your headshots can make your online profiles more appealing and professional. Ensure that your website, social media profiles, and legal directories feature recent, high-quality professional photographs of you and your team.
6. Upsell and Cross-sell to Past, Current, and Future Clients
Do all of your clients (and referral sources) know all of the areas of law that you practice? If not, you may be losing business and it is time to educate them! This can lead to increased client retention and revenue growth.
I hope that these simple and FREE ideas will help all of you to uplevel your marketing THIS MONTH. There is no time to wait. At Carpe Argentum LLC, we help attorneys with all of this and much more. Call, text or email me today to book your complimentary Seize the Silver session!
904-994-2481
jodi@carpeargentum.net